Nop, it’s not just about shrinking design from desktop to mobile 😉
Delight the mobile consumer with 25 Mobile design principles from Google I/O 2014 for better experience and more conversion.

Watch the video down bellow


Home Page & Navigation

    • Keep calls-to-action front and center
    • Keep menus short and sweet
    • Make it easy to get back to the homepage

Site Search

  • Make site search visible
  • Ensure site search results are relevant
  • Implement filters to narrow results
  • Guide users to better site search results (questions up-front to pull away un-relevant results)

Commerce & Conversions

  • Let users explore before they commit
  • Let users purchase as a guest
  • Pick up where you left off

Optimizing Form Entry

  • Design efficient forms
  • Using pre-existing information
  • Streamline information entry (contextual keyboard)
  • Minimize form errors with labeling
  • Provide visual calendars for dates
  • Real-time validation of forms

Site-Wide Design Considerations

  • Don’t make users pinch-to-zoom (
  • Tappable / Expandable images
  • Be clear why you need a user’s location
  • Keep your users in a single browser window
  • Don’t let promotions steal the show
  • Optimize your entire site for mobile

Jenny Gove @ Google I/O 2014