“Every development team on earth has limited resources, knowing what users actually do in your product lets you focus your work on areas where it has impact.”

“Are all your users using all the features in your product? Of course they’re not. Let’s talk about that.”

Read this excellent article before you plan your product roadmap. This is about focusing your energy on what’s right!

My take aways:


then 4 choices:

  • Kill it: admit defeat, and start to remove it from your product
  • Increase the adoption rate: Get more people to use it
  • Increase the frequency: Get people to use it more often
  • Deliberately improve it: Make it quantifiably better for those who use it