Great Video of Janna Bastow from ProdPad, guiding us through Roadmapping with ideas of process, outcomes & value of doing it.

Janna Bastow – Guide to Roadmapping from MindTheProduct on Vimeo.

What i got:

  • What is a roadmap?
    • “An artefact that communicates the direction you’ll be going in order to fulfill the product vision”.
  • How do i build one?
    • Finding your product vision:
      • WHAT : Our product is the only  (… Thing)
      • HOW : that  (… How is it doing that thing?)
      • WHO : for  (… For whom is it doing it?)
      • WHERE : in  (… What Market, what area are you targeting?)
      • WHY : who  (… Solves this problem better than all the rest)
      • WHEN : in the era of  (… What’s the market, what’s the opportunity, What’s the competition?)
    • What tactics for prioritization?
  • What will it look like?propad-roadmap-structure
    • Content:
      • Time Horizons (No Dates)
      • Strategic Initiates
      • Scope
      • Product Areas
    • Example:
    • Advice: Keep Roadmap & Release Plan Separate
      • Roadmap = Are we heading in the right direction?
      • Release Plan = Project Mgmt Tool. enough resource? when can get it out?
  • Who should see it?
    • who-see-roadmapLevel of details vs Type of initiatives (Internal > Public)
    • Showing Roadmap to customers is healthy!
      • Generate discussions, Gather feedback early
  • How do i overcome obstacles?
    • What if my execs really want to see dates?
      • Try giving indications short term (“If they ask for Month try Quarter”).
    • What if your vision isn’t clear?
      • It can’t, go back to it, make sure it’s signed off.