The speed boat exercise is a great tool to identify what customers don’t like about your product or service.

“[…] The boat is your system, and the features that your customers don’t like are its anchors. Customers write what they don’t like on an anchor. They can also estimate how much faster the boat would go when that anchor was cut. Estimates of speed are really estimates of pain. When customers are finished posting their anchors, review each one, carefully confirming your understanding of what they want to see changed in the system. […]”

Check this video to get more about this tool:

I’ve been using this technique several times while kicking off new products or features to insure we focus addressing the main pain points while having an overview visible to all participants.

Workshop in Milan with my team and stakeholders from eBay Italian Business & Marketplace teams.



Check out the full article and other great tools on Innovation Games website